“The holiday drinks are back and we're not okay”
Peppermint, gingerbread and [signature drink] are officially on the menu at [Shop]. Which one are you trying first?
→ Comment your order.
for coffee shops & cafes
Coffee Shop Holiday Content Kit
90 days of Instagram and TikTok posts, Reel scripts and captions, written for coffee shops, cafes, bakeries with a coffee bar and tea shops.
$8.99$14.99 from Dec 1
Holiday launch price ends Cyber Monday, Nov 30. left.
$14.99
Get the kit · $8.99
♥ 7-day promise: if the kit doesn't save you time, reply to your receipt for a full refund.
- 65 posts planned, Nov 1 – Jan 30, each with hook + caption + call to action
- 30 shot-by-shot Reel scripts
- 50 hooks, 110+ captions, 30 story ideas
- Google Sheets planner with progress dashboard
- Bonus: local hashtags, SEO keywords, viral Reel formats
- Start any day, with a "first 7 days" quick start
Instant download: 23-page PDF + spreadsheet + bonus PDF.
why it works
750K views
views on a 'perks of working here' Reel at a real local drink shop we manage, vs. 2–3K for a typical post. The kit is built on the formats behind numbers like that.
a peek inside
Real posts from the calendar
Every day looks like this: what to post, the hook, the caption and the call to action.
Holiday menu is HERE
Meet the holiday menu
“Slide 1: "Our holiday menu, ranked by the team"”
Swipe for every new seasonal drink, ranked by the people who make them all day. Do you agree with #1?
→ Save this for your next coffee run.
Making the signature drink (ASMR)
“Making our most popular holiday drink”
The pour, the foam, the sprinkle. This one sells out by 2pm on weekends.
→ Tag who you're bringing this weekend.
Perks of working here
“Perks of working at a coffee shop in November”
Free drinks, cozy music and regulars who feel like family. Okay, and the 6am alarms. Worth it.
→ Send this to your coffee buddy.
And a Reel script, shot by shot
Holiday menu is HERE
On-screen text: “The holiday drinks are back and we're not okay”
- Shot 1: Barista flips the menu board / chalkboard to the holiday side (2s)
- Shot 2: Fast cuts of three holiday drinks being finished (1.5s each)
- Shot 3: Barista slides a drink to camera (2s)
Audio: Trending holiday song. Put each drink's name on screen.
Is it for you?
- You run a coffee shop, cafe, bakery or tea shop
- Your holiday menu deserves more than one latte photo
- Your team is fun on camera, or could be with a script
Not for you if you want graphic templates only. This is the plan, the words and the scripts: the part that takes the time.
Every key date covered
- Early Nov Holiday menu launch
- Nov 8 National Cappuccino Day
- Nov 23 National Espresso Day
- Nov 26 Thanksgiving
- Nov 27 Black Friday
- Nov 28 Small Business Saturday
- Nov 30 Cyber Monday
- Dec 1 Giving Tuesday
- Dec 4 National Cookie Day
- Dec 13 National Cocoa Day
- Dec 21–24 Gift card rush
- Late Dec Holiday menu ends
- Jan 2 January menu
- Jan 12 National Hot Tea Day
- Feb 1 / 14 Valentine's
Questions
Who is this kit for?
Coffee shops, cafes, bakeries with a coffee bar and tea shops. Placeholders like [Shop] and [Town] let you drop in your details in seconds.
What do I actually get?
A 23-page PDF with a 90-day calendar (65 posts, each with a hook, caption and call to action), 30 shot-by-shot Reel scripts, 50 hooks, a caption bank and 30 story ideas. Plus an interactive Google Sheets planner (works in Excel) and a bonus pack with local hashtags, SEO keywords, 10 viral Reel formats and caption formulas.
I'm buying in the middle of November. Did I miss it?
No. The kit has a "start any day" page. Open the calendar to today's date and go. The big moments (Black Friday, Small Business Saturday, Christmas week, January sales, Valentine's) are what matter, and the plan runs to Jan 30.
Do I need to be good at video?
No. Every Reel script tells you exactly what to film, shot by shot, with the on-screen text written for you. Most take under 2 minutes to film on your phone, with no editing app needed.
Are there Canva templates?
This is a written plan: what to post, what to say and how to film it. That's the part that takes the time. Use your own photos and videos. Real shop footage beats templates on Instagram and TikTok anyway.
How do I get it?
Instantly. After checkout you get a download link on screen and by email. Nothing is shipped.
Can I use it for my clients?
Each kit is for one business. If you manage social media for several shops, the Social Media Manager Bundle includes a license for up to 5 clients.
What if it's not for me?
Reply to your receipt within 7 days and we'll refund you. No hard feelings.
Your whole holiday season, planned tonight.
$8.99$14.99 from Dec 1
Holiday launch price ends Cyber Monday, Nov 30. left.
$14.99
Get the kit · $8.99♥ 7-day promise: if the kit doesn't save you time, reply to your receipt for a full refund.
Different shop? See the Boutique Holiday Content KitLocal Shop Holiday Content Kit · or get all 3 in the bundle.